Mark Warrick - Request a Quote

I need to understand your requirements so that I can provide you with an educated estimate of the time and resources needed to produce your web project. To help you through this process, I have created a project profiler. The questions are displayed below. You can download this project profiler as a Microsoft Word document to your computer by right-clicking on the link below and chosing Save As to save it to your desktop. Once you have filled in the document, please send it to mark@warrick.net.

Right click here to save this document to your computer or copy and paste the contents below into the word processing program of your choice.

Project Profiler

This document will help you define the basic requirements of your project. Upon receipt of this filled in document, I will analyze your responses to and contact you with any additional questions. Once I have a thorough understanding of your needs, I will send you an estimate for the time and resources needed to deliver your project. If you have any questions, feel free to contact me at 949-870-9493 or by email: mark@warrick.net.

1. Contact Information

• Name
• Title
• Company
• Address
• Address2
• City
• State
• Zip
• Phone
• Fax
• Email Address
• Website Address

1.1 Who are the decision makers in your company involved in this project?

1.2 Who is responsible for what?

1.3 Are there any other companies involved in this project? If so, who are they, and how will they be involved in the project? For example, ad agencies, other programming companies, etc.

1.4 What human resources do you have available for the various stages of the project?

1.5 Are any of the people involved in the project proficient with web technologies such as HTML, databases, programming, etc? Explain.

2. Project Timing

2.1 When must the project begin?

2.2 When must the project be completed?

2.3 Are there any external factors affecting the timing of the production of this website? For example, upcoming trade shows and events, product launches, stockholder meetings, etc.

3. Background and Goals

3.1 What is the mission statement or summary of your project?
Place an X next to any of the following that you feel apply to your project.

• This is a marketing website (contains basic company info, contact info, product info, etc.)
• This is an online business venture. (You plan to make money because of the website, not simply because it portrays products and services you offer)
• This is a community website.
• This is a web-based game or entertainment website.
• This is an online portal website, search engine, directory, etc.
• This is a content publishing website (magazines, news, informational, etc.)
• This is an ecommerce website (products and services will be sold through this website)
• We are redesigning our current website.
• We are adding features to our existing website.
• Other (explain)

3.2 What are the basic goals of the project?
Place an X next to any of the following that you feel apply to your project.

• We want a presence on the Internet.
• We want to strengthen brand awareness of our company, product and/or services.
• We need to reposition an existing market presence on the Internet.
• We want to develop one-to-one (personalized) marketing relationships with our customers and prospective customers.
• We want to provide online customer support.
• We want to provide a detailed and searchable catalog of our products and services online.
• We want our visitors to communicate with us.
• We are trying to build a community of people with similar interests.
• We need to establish and maintain a technological edge over our competitors.
• Other (explain)

3.3 How will a successful outcome be measured?

3.4 Will the website reinforce an existing brand or marketing strategy? Explain.

3.5 Has any work already been done on this project? Explain.

3.6 What is your budget range for this project?

3.7 Have you budgeted for ongoing maintenance fees and hosting fees? If so, what is your budget?

3.8 How will this website help you earn revenue or save money?
Place an X next to any of the following that you feel apply to your project.

• Reduce staff costs currently devoted to customer support and sales calls.
• Direct sales of products and services via the website.
• Advertising revenue from website sponsors.
• Revenue from subscription fees to the website.
• Increased productivity because of improved processes of collecting and analyzing information (sales lead tracking, document tracking, etc.)
• Other (explain)

3.9 Rank the following in order of importance.

• A web strategy that fits with our corporate strategy
• A web strategy that fits with our marketing strategy
• Repurposing existing content
• Creating a community of dedicated visitors
• Quality execution (graphics, writing, navigation, etc.)
• Time to market
• Ease of maintenance
• Doing better than our competition on the Web
• Staying within the budget
• Sending the message that we know the Web and how to use it appropriately
• Other (explain)

4. Define Your Audience

4.1 Have you conducted any market research to define your target market(s)? Explain.

4.2 What are your most important target groups? Consider demographics and psychographics such as lifestyle, hobbies, buying habits and personal motivations.

4.3 What types of visitors do you want to attract?

4.4 What types of visitors do you NOT want to attract?

4.5 What are you goals for each of the types of visitors?

4.6 What are the top 5 reasons why people would visit your website?

4.7 What are the top 5 reasons why people would revisit your website?

4.8 What competitive advantage do you have over others in the industry?

4.9 Are there any obvious barriers to people accepting your web presence? Explain. For example, people might not want to register to use your website.

5. Content

5.1 Where will the content come from?

5.2 Will it be new content or repurposed content?

5.3 Will you provide photos, graphics, etc. for the website?

5.4 Do you need any photography services? (Product shoots, etc.)

5.5 How often will the content of your website change?

5.6 Who will update the content in your website?

5.7 Approximately how many pages of information will your website contain?

6. Products / Services You Offer

6.1 Approximately how many different products and/or services do you want to display in your website?

6.2 Do you have details regarding these products and services stored in electronic format and can you provide them? (Database, spreadsheet, etc.)

7. Website Features and Functionality

7.1 Place an X next to each of the following features you would like in your website. For each feature, indicate whether the content changes often and how much content you expect to place in those sections of the website.

• About Your Company
• Staff Biographies
• Contact Info
• Facility Information(Directions, parking info, etc.)
• Portfolio of Work
• Press Releases / News
• Customer Testimonials
• Jobs Available
• Newsletter Signup
• Products
• Services
• Product Manuals
• Support Documentation
• Diagrams and/or Brochures
• Frequently Asked Questions
• Info Request / Quote Request
• Customer Registration
• Calendar
• Message Board
• Password Protected Pages
• Online Store / Billing
• Customer Account Access
• Audio / Video Files
• Send this Page to a Friend
• Online Database
• Content Editing Forms
• File download area
• Other (fill in the blank)

8. Hosting

8.1 Do you already have a hosting agreement in place for this website? If so, where will it be hosted?

8.2 Do you need a domain name registered for this website? If so, please list a few desired domain names in order of preference.

9. Website Promotion

9.1 Place an X next to any of the following promotional services that you need.

• Search engine placement
• Search engine indexing of your catalog
• Search engine optimization
• Reciprocal linking
• Pay-per-click ad campaigns (sponsored ads)
• Email marketing campaigns
• Direct mail
• Giveaways / contests
• Other (explain)

10. Your Competition

Now is the time to take a tour of the web and find your competitor's websites. Think about what you like and/or dislike about them. Also, visit a few other websites and think about why you like them. Specifically, try to answer the following questions for each website you are evaluating.

10.1 Is the branding similar to yours?

10.2 Does this website appeal to your target market of customers?

10.3 What do you like about the colors, layout, etc.?

10.4 Are there any special features about this website that you feel would be attractive to their visitors? For example, giveaways, contests, current news, etc.

10.5 Based solely on looking at the website, are you tempted to buy something from this company?

Please send this filled in document to mark@warrick.net. Please attach any other supporting documentation.